Content Strategy

Mapping out your content journey.

Successful brand communication in the digital space starts with a blueprint for each step of the content lifecycle. A content strategy will help you define the style, concepts, formats and amplification methods of content best suited to meet your objectives.

Whenever we create a content strategy, we start by exploring where your current needs are on the Hero, Hub, Hygiene pyramid and whether you are ready to move to the next stage.

content piramid

Hygiene content to lay the foundation.

Hub content to keep your existing and new audiences interested.

Hero content to give you an edge over the rest.


If you’re a new brand or product looking to enhance your presence in the digital space, we will start with Hygiene, aka the foundation. This may involve defining and creating:

  • Brand guidelines
  • Tone of voice
  • Persona identification
  • Website copy
  • Introductory content & PR to introduce the brand


Next, we’d be working on giving your website visitors reasons to return regularly via Hub content; something we plan out for you with the help of editorial planning and content calendars. This type of content typically manifests through:

  • Engaging website content creation
  • Social media content
  • Email marketing


Once Hub and Hygiene are sorted, it will be time to scale up. Here, your focus will likely be on gaining an edge over competitors and getting noticed by new audiences. This can be achieved with creativity at the core: innovative campaigns executed in different content formats that can be used and distributed via

  • Social media amplification
  • Influencer marketing
  • Digital PR
  • Native content

Whichever path you’re currently on, we’ll work out a content strategy that will get you to where you want to be.

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